If you think influencer marketing is something new that has popped up lately (5 or 10 years ago), you couldn’t be more wrong. Influencer marketing has existed for a very, very long time now. However, in the past, influencers used to appear only on Television or in newspapers or magazines. There was limited reachability. But now, the game has completely changed with social media.

With the drastic rise in the usage of social media platforms (Instagram, Facebook, Twitter, etc.), there is no limit to either influencer marketing or influencers. Regardless of age, social status, gender, or any barrier that one could think of, anyone can become an influencer and work with any brand.

Doesn’t matter whether you are a full-time influencer or just trying to leverage social media platform as a hobby, growing your status as an influencer begins with having the right tools. If you already have an authentic influencer presence on social media that engages your followers, then you must know the significance of influencer marketing and the reasons why it works so well.

-> Influencers share honest opinions. Be more open.

-> Influencers add value to a product or brand by promoting things that can solve actual consumers’ problems.

-> Influencers drive engagement via messages and comments.

-> Regular posts increase the number of followers and their trust.

Lately, brands have been investing in influencer marketing, and for a good reason. According to a survey, an influencer marketing campaign brings in around $7 for every dollar spent on paid media. So there is no reason why brands shouldn’t invest in influencer marketing.

The tools I’m going to mention can make some of your social media efforts a little bit easier and effective, of course, you cannot build an engaging community based on aesthetics alone. Authenticity is what wins peoples’ hearts. If you want to build on your existing established audience, then these tools can certainly help you boost social media engagement.

5 effective tools for influencers

  • SocialFox

SocialFox is an analytics platform that is made especially for Instagram influencers. With the SocialFox tool, influencers can get their hands on essential data that they need to build and grow their audience in real-time.

You can utilize SocialFox to track your followers, competitors, hashtags, and a lot more. In addition, influencers will be able to get actionable insights from SocialFox such as when to post, what kind of content to post, and how frequently they should post. This tool is recommended by the top digital marketing influencer, Neil Patel.

  • Instasize

Instasize is a convenient image and video editing tool that makes the process of creating effective visuals for your Instagram posts easier. Influencers can easily optimize the images for a compelling visual campaign.

Here are some of its features:

-> Eye-catching layout with dark and light modes

-> Effective and engaging collage styles and borders to choose from

-> Curated filters to match any image

-> Access to free images, beauty tools, and video editing

  • Canva

Canva is one of the most robust and effective design tools out there. The tool helps influencers in translating their ideas into well-designed images. Whether you are a YouTube influencer, Instagram, or Facebook, Canva has everything covered in social media. Right from Instagram posts, YouTube thumbnails, and Twitter posts to TikTok videos, influencers can create anything on Canva for an effective marketing campaign from its vast library of templates.

  • Made

If you think you are doing enough for your marketing campaign as an influencer, think again. 500 million active users view IG stories daily and enjoy interacting with various influencers and brands over the platform’s stories. This kind of user activity can bring a lot of engagement that can enhance brand awareness and increase your followers.

  • Buffer

Now that you have a handful of the best and effective editing tools, it is time to think about the campaign strategy to schedule your social media posts. An organized content calendar is as much important as the quality of the content. You know what to post. But do you know when to post? Buffer exactly does this. This powerful tool will simplify the process of posting content across social media platforms. Influencers can easily pre-schedule posts, preview their images and how they look on the feed, and edit captions and hashtags.

Final thoughts

When it comes to influencer marketing, there are no tried and tested strategies or fool-proof methods. What worked for other influencers may not work for you. Wondering why? Because it depends on the niche, brands/products, and a lot of other variables. But it doesn’t mean that you shouldn’t try your hand at influencer marketing.

The aforementioned tools are effective in making a marketing campaign successful. If not all of them, maybe you could try one or two and see how they work. Later, you can choose what works for you and what won’t. In any case, keeping all these robust tools in your social media arsenal is essential to make a compelling influencer presence. With a little patience and practice, you will be a powerful influencer in no time.