Importance of digital marketing for local businesses

Digital marketing, in all its aspects, must be a fundamental element of any modern business approach. However, it is unlikely to be effective unless you are aware of the many ways digital marketing can benefit your business, the way consumers today trust networks and social media. , SEO and other tools that influence product discoveries and purchasing decisions.

The purpose of this text is to highlight key data that illustrate the importance of using digital marketing elements in your promotions. Local Businesses near me also play an important role now a day.

– More than 51% of smartphone users have discovered a new company or a new product during a search on their smartphone;

– 90% of researchers have not yet decided on a brand before starting research;

Different branches of digital marketing


Search engine optimization is a marketing discipline focused on increasing the visibility of organic (unpaid) search engine results. SEO covers the technical and creative elements necessary to improve rankings, generate traffic and increase the recognition of search engines.

SEO has many aspects, from words on your page to how other sites link to you on the web. Sometimes SEO is just about making sure the site is structured so that the search engines understand it. SEO Experts is not just about creating sites suitable for search engines. It’s also about improving your site for people.

– 70 to 80% of search engine users focus only on organic results;

– 30% of searches on mobile devices are linked to location;

– 28% of local searches resulted in the purchase of the product or service;


PPC (pay-per-click) means paying for the click. It is a digital Internet marketing model in which advertisers pay a fee each time someone clicks on one of their ads. Primarily, it is a way to buy visits to your website, instead of trying to “win” those visits organically. It allows advertisers to pay to advertise on sponsored links on a search engine when someone searches for a keyword related to your business offer.

– 64.6% of Internet users click on Google ads when they want to buy an item online;

Content Marketing

Instead of launching your products or services, you are providing truly relevant and useful content to your current and potential customers to help them solve their problems.

– 55% of marketers say that creating blog content is their top priority for inbound marketing;

– Content marketing receives three times more prospects than advertising on sponsored links.

Social media

Social media are web-based communication tools that allow people to interact with each other by sharing and consuming information. It is a broad definition, but social media is a broad term. We can hardly specify the term without excluding a more relevant subcategory.

– 79% of Internet users use Facebook, 76% of adults use it daily;

– From January 2018, the age group with the most Instagram users in the world is 18 to 24 years old, followed by 25 to 34 years old;

– 40% of LinkedIn members visit the professional social network every day;

Video Marketing

Video marketing can be used for everything from building customer relationships to promoting your brand, services or products. In addition, video marketing can be used as a vehicle to present instructions, tutorials, promote customer reviews, broadcast live events, and provide viral entertainment content.

– Product videos can increase purchases by 144%

– 53% of smartphone users look more favorably on companies whose websites or mobile applications provide educational video content;

– Video generates a 157% increase in organic SERP traffic (search engine results page)

Email Marketing

Email marketing is a very effective digital marketing strategy that involves sending emails to current and potential customers in a planned manner. Effective marketing emails convert potential customers into customers and turn occasional buyers into loyal and enthusiastic fans.

– ¾ of companies agree that e-mail offers an “excellent” or “good” ROI;

– 49% of companies use some form of email automation;

– 86% of professionals prefer to use electronic mail when they communicate for commercial purposes;

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